The Magic of Three Ingredients

With a touch of irony, I note that simplicity has become trendy. Again. This September's cover story in Food & Wine breathlessly features their best "three-ingredient recipes ever." Real Simple magazine boasted similar stories over the past two years, as did Oprah magazine. I have to smile knowing that my 1996 cookbook Recipes 1-2-3: Fabulous Food Using Only 3 Ingredients launched a quiet revolution that now is being embraced by the food world's upper crust. Not surprisingly in the era of rampant borrowing, there's hardly ever any attribution to the concept's creator, but the nine books in my 1-2-3 series have been nominated for 5 James Beard Awards (with three wins) and one Julia Child/IACP award. Along with a smash hit called The 1-2-3 Collection, (going strong at Apple's iTunes store), these books continue to surface in stores and garner testimonials from devoted 1-2-3 practitioners.

It has been said, "Never trust a simple dish to a simple chef." And it was with that in mind that I devised my daring three-ingredient formula where every ingredient counted except salt, pepper and water.

Like the minimalist movement in art, which reacted to the excesses of abstract expressionism, I wanted to strip away the froufrou that accumulated during the last few decade that came to define "contemporary" or "creative" cooking.

Instead of competing by the number of ingredients they cram into a dish or how high they can pile it on a plate, I longed for the high priests (and priestesses) of culinary wizardry to let the "ingredients speak for themselves" and manipulate them as little as possible.

When Alain Ducasse opened at the Essex House, his press release boasted of cooking "with just a few ingredients and some herbs". Laurent Gras, made headlines at the Waldorf's Peacock Alley by cooking with only two ingredients. Daniel Boulud, said "cooking with three ingredients is the way a chef really wants to and does cook at home." Boston's Lydia Shire once said "some of the world's best dishes have no more than three ingredients."

Today's superstar chefs, when asked about what kind of food they're cooking, give the same trendy answer. "Simple," they say. But as I study menus from hot restaurants around the country, their offerings appear radically complex in both ingredient usage and cooking techniques.

As my three-ingredient philosophy has demonstrated over the years, there's lots of intellectual glue (like using one ingredients several different ways) needed to make simple recipes work. In addition, cooking simply teaches valuable lessons about the way we experience taste. It would be fascinating to get into the "mind" of today's top chefs as they claim to create their own streamlined dishes.

I like many of the recipes put forth by the test kitchen in September's Food & Wine issue. The rules of the game, however, have been altered: Olive oil has been added to the list of "free ingredients." That's a bit like lowering the handicap of a well-seasoned golfer, but the recipes still sound delicious.

I offer you two crowd-pleasing three-ingredient recipes of my own: Lemon-Buttermilk Ice Cream is the perfect dessert for the remaining lazy-hazy days of summer, and Mahogany Short Ribs proved to be one of the Washington Post's favorite recipes. You may want to check out the reservoir of three-ingredient recipes in my books (many still in print: Recipes 1-2-3; Recipes 1-2-3 Menu Cookbook, Entertaining 1-2-3, Healthy 1-2-3, Low Carb 1-2-3; Cooking 1-2-3, Kids Cook 1-2-3, Desserts 1-2-3, Christmas 1-2-3) and you'll understand the magic.

Mahogany Short Ribs (adapted from Recipes 1-2-3) This irreverent merger of foodstuffs results in a tantalizing dish that will amaze and amuse your guests. Prune juice tenderizes marbled ribs of beef, while teriyaki sauce ads a touch of sweetness and salinity. Nice with a bright, young zinfandel. Make sure the ribs are cut in between the bones to make 4 large thick ribs. These are known as "long cut" to differentiate them from "flanken" which is cut across the bone.

3 pounds short ribs, cut into 4 pieces 1 cup teriyaki sauce 1 cup prune juice

Place the ribs in a large bowl. Pour teriyaki and prune juice over ribs. Cover and refrigerate overnight. Remove the ribs from the marinade. Bring the marinade to a boil in a large pot with 1 cup water and 1/2 teaspoon whole black peppercorns. Lower the heat, add the meat, and cover the pot. Simmer for 2 hours, or until the meat is very tender. Remove the meat to a platter. Reduce the sauce for 5 minutes over high heat until syrupy. Immediately pour sauce over the ribs. This is also delicious the next day. Remove any congealed fat from the top of the sauce and slowly reheat ribs in the liquid. Serves 4

Lemon Buttermilk Ice Cream (adapted from Recipes 1-2-3) How luxurious only 2 grams of fat can taste. This is fabulous served over fresh strawberries tossed with sugar and spiked with grappa.

2 cups sugar 5 large lemons 1 quart buttermilk

Put the sugar in a large bowl. Grate the zest of 2 or 3 lemons to get 1 tablespoon zest. Cut lemons in half and squeeze 2/3 cup juice. Add zest and juice to the sugar and stir until sugar dissolves. Add the buttermilk and a large pinch of salt and stir until completely smooth. Chill well and freeze in an ice cream maker according to the manufacturer's instructions. Serves 6 to 8

Secret Launch Revealed!

Apple, Cookstr and Rozanne Gold Heat Up the Digital Kitchen with Made-for-Mobile Cookbooks.

NEW YORK, July 19, 2011 /PRNewswire/ -- Cookstr, the world's #1 collection of cookbook recipes available online, today launches its first original offering of curated recipe content exclusively on Apple's iBookstore. Created as a model for Cookstr's collaboration with book publishers, the company's iBookstore offering includes curated sets of 10 recipes ($0.99), 50 recipes ($3.99) and 250 recipes ($9.99) that invite readers to choose between whole books or shorter form sets and chapters, to build their own a la carte cookbook and recipe libraries.

Cookstr is honored to present award-winning chef and cookbook author Rozanne Gold's The 1-2-3 Collection as its premier offering. The 1-2-3 Collection is now available at www.itunes.com/rozannegold for purchase and download on Apple's iBookstore, available via the free iBooks App for iPad, iPhone and iPod touch, or at www.itunes.com/ibookstore.

Fifteen years ago, Gold started a revolution around the idea of simplicity in cooking. Today, her dynamic three-ingredient recipes, are breaking new ground in a format designed for in-kitchen use. Each recipe is 140 words or less and can be viewed on a single screen, with mouthwatering images and brand new notes by Gold that flow beautifully on the iPad's stunning display. Gold's The 1-2-3 Collection is also the first digital cookbook to incorporate Cookstr's proprietary search standards and technology, currently used by a growing number of America's leading media, consumer and healthcare brands.

"We believe this platform has the potential to benefit publishers and home cooks alike," said Cookstr CEO Art Chang. "We are using technology to enable publishers to sell a wide variety of books and booklets created from the best recipes in their catalogs and upcoming books. Cookstr believes you can maintain the highest standards for food and nutrition and give the home cook more choices when it comes to quality, curated content. Most importantly, we can continue to reward the cooks and authors who create the recipes, and the publishers behind them who play such a key role in the identification and support of talent."

The 1-2-3 Collection is comprised of 250 recipes ($9.99), which can also be purchased separately by theme:

  • Quick & Easy 1-2-3, a 50-recipe collection ($3.99). Individual 10-recipe chapters are also available for purchase ($0.99), including: "Quick & Easy Mornings," "Quick & Easy Appetizers," "Quick & Easy Weeknights," "Quick & Super Easy" (recipes you can cook with one hand), and "Super Quick & Easy" (recipes you can complete in under 5 minutes).
  • Be Well, Take Care 1-2-3, a 50-recipe collection ($3.99). Individual 10-recipe chapters are also available for purchase ($0.99), including: "Be Well, Low Sodium," "Be Well, Eat Light," "Be Well, Gluten-Free," "Be Well, Vegan," and "Be Well, Healthy Heart."
  • No-Sweat Summer 1-2-3, a 50-recipe collection ($3.99). Individual 10-recipe chapters are also available for purchase ($0.99), including: "Summer Starters," "Summer Soups," "Summer Suppers," "Summer Sides," and "Summer Sweets."
  • Menus for Entertaining 1-2-3, a 50-recipe collection ($3.99). Individual 10-recipe chapters are also available for purchase ($0.99), including: "BBQ Menu," "Al Fresco Menu," "Fiesta Menu," "Picnic Menu," and "Labor Day Menu."
  • Dishes by Ingredient 1-2-3, a 50-recipe collection ($3.99). Individual 10-recipe chapters are also available for purchase ($0.99), including: "Poultry Dishes," "Meat Dishes," "Fish Dishes," "Veggie Dishes," and "Fruit Dishes."

"The opportunity to create new cooking experiences that embrace technology is exhilarating," said Gold. "My updated repertoire of three-ingredient recipes relies on fresh, unprocessed ingredients and streamlined techniques presented in a brand new form. The result? The revolutionary 1-2-3 Collection that mixes passion with practicality. It is designed to inspire a new generation of home cooks and professional chefs alike to keep it simple."

Visit http://ibooks.cookstr.com or www.itunes.com/rozannegold for more information. A free sample of The 1-2-3 Collection is also available by searching for "Cookstr" or "Rozanne" on the iBookstore.

About Cookstr

Cookstr develops and delivers innovative products and technologies to market leaders in the media, healthcare and food industries, to support enjoyable and healthy consumer lifestyles focused on quality home cooking. Since its inception, Cookstr has introduced technology innovations that have significantly improved the inspiration and decision-making experience around recipes. Cookstr, founded by Will Schwalbe, and launched in 2008 with Katie Workman and Art Chang, has worked closely with the cookbook publishing industry to build a hand-curated database of thousands of cookbook recipes offered directly to consumers via the Cookstr website, www.cookstr.com. Today, Cookstr's offering includes recipe curation solutions for the food media market, nutrition solutions for the health and wellness market and mobile solutions for the food publishing market. In addition, Cookstr has developed technologies that can improve expert content management for use in other markets.

About Rozanne Gold

Rozanne Gold is a chef, international restaurant consultant, author, journalist and four-time winner of the James Beard Award. She was the consulting chef to the legendary Rainbow Room and Windows on the World, and helped create three of New York's three-star restaurants. First chef to New York Mayor Ed Koch at the age of 23, Gold has been known throughout her career for anticipating and inspiring food trends, including "The Minimalist" column in The New York Times, which was based on her cookbook Recipes 1-2-3, and the grazing craze, which was initiated by her cookbook Little Meals. Gold is the author of twelve cookbooks, including the award-winning 1-2-3 series. She was the Entertaining Columnist for Bon Appétit magazine for five years, and has written and produced stories for The New York Times, O Magazine, Gourmet, Real Food and more.

Contact Aliza Pearlson Cookstr press@cookstr.com